April 04th, 2013
On The Move With Home Staging
On The Move With Home Staging 

 

Staging is all the rage but I still hear the question...
 
"What is staging?"

Staging is a marketing tool that involves styling and enhancing your home so that it attracts the greatest number of potential buyers.

The difference between decorating to live and decorating to sell is that you are focusing on the buyers preferences rather than your own.

The goal is for buyers to feel comfortable in your home and to be able to envision themselves living there. That will result in a quick sale at the best price. The time and money you spend preparing your home will give you a great return on your investment.
 
Here is a roadmap to the basics that will get you started and keep you on track...

  • Start with the end in mind. Although it is the last step in presenting your home, online photography is the first impression for potential buyers. Look on real estate websites for homes comparable to yours and you will gain tremendous insight on how to (and how not to) present your home. 
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  • Shift your mindset. Hopefully, you have enjoyed your home and made it uniquely yours by surrounding yourself with all the things that matter most to you. Your new mission is to depersonalize your home so that it will appeal to the greatest number of potential buyers in your target market. Take down all personal photographs and religious and political memorabilia.
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  • Survey your home with buyers eyes. Starting with the exterior, take notes on everything that is in need of repair or improvement. Follow the room-by-room sequence that a buyer will take and note everything that does not lend itself to the appeal of your home.
    If patching, painting and repairs are too much work for you to do, then you know exactly how the buyer will feel.   
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  • Take before and after pictures. Whether you do the work yourself or enlist the help of professionals, visuals of the improvements that have been made are so rewarding. Pictures will motivate you to tackle the next room because you will be able to foresee the dramatic changes that can be achieved.     
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  • Update not renovate. In most instances renovations are not cost effective. Instead aim to present a home that has been updated and  is in "Move-In" condition. Buyers want a home that they can move right into and make changes at their own pace. Newly painted rooms offer a fresh canvas for buyers to create their own look.  
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  • Create more space. Think of space as real estate. Edit furnishings and decor so that your rooms feel more spacious. Take the opportunity to sell or donate all the things that you will not be taking with you when you move. Rooms need just enough furniture to convey their purpose.
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  • Let the light in. Clean all of the windows and make sure there is plenty of good lighting in all of the rooms. Update your lamps if needed, or at the very least, replace yellowed shades and dull bulbs.  
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  • Come full circle. Clear beautiful on-line photographs make it or break it. At least 85% of buyers search online first. If the rooms aren't appealing and you don't have quality photographs, you will lose the buyers with the click of a mouse.    

   HomestagingTurley 

Now it's time to start visualizing yourself in your new  home. Remember, if you need help setting the stage, give me a call!

March 07th, 2013
Windows of Opportunity
Windows are one of the most important architectural features in your home and it's important to take full advantage of all the potential they have to offer. You may choose to leave some of the windows in your home uncovered and simply enjoy the view, but in most instances you'll seek a balance between filtering the sunlight and maintaining a little privacy. The perfect window coverings for your windows are both beautiful and functional but the decision making process can be daunting unless you're familiar with the basics.
 
There are two classifications of window coverings:    
Hard Treatments and  
Soft Treatments.
 
What is a hard treatment?

Hard treatments are factory-made window treatments: blinds, shades, and shutters. The truth is even though they're classified as such they're not always hard ( think pleated shades and sheer verticals). They are available in box stores in standard sizes and colors or they can be ordered in custom sizes to fit your specific window and in a variety of colors and finishes
to coordinate with your room.
 
Hard treatments can be used alone or as an under-treatment. New styles come out all the time and they provide varying degrees of privacy and light control, so they are generally chosen for both function and aesthetics. 
 
A few of today's most popular looks in hard window treatments for you to  consider are:
  •            Natural Woven Wood Blinds
  •            Solar Shades
  •            Wide Vertical Sliding Panels

           Plantation Shutters

 

What is a soft treatment?

 

Any window covering sewn from fabric is considered a soft treatment. Soft treatments can be used in combination with hard treatments to add color and softness or they can be used alone. Nothing adds personality and texture to a room the way fabric does.

 

 Ready-made soft treatments are available in many home stores and come in standard sizes with limited fabric selection but have the benefit of being very moderately priced.
Custom window treatments are designed and fabricated specifically to fit your windows and fabrics are chosen to enhance all the other features in your room. They are completely unique.

 

The fabric and trim choices are seemingly limitless and practically any style you dream up can be created.

 

Update your soft treatments with one of these new styles:
  •         Trouser Length Pleated Side Panels  Side Panels
  •         Soft Fold and Flat Roman Shades
  •         Ripple-fold Drapes
  •         Contemporary Grommet Top Panels   

 

New window treatments will give you and your room a new outlook. If you'd like some hand holding through the process, give me a call!