April 04th, 2013
On The Move With Home Staging

On The Move With Home Staging 

 

Staging is all the rage but I still hear the question...
 
"What is staging?"

Staging is a marketing tool that involves styling and enhancing your home so that it attracts the greatest number of potential buyers.

The difference between decorating to live and decorating to sell is that you are focusing on the buyers preferences rather than your own.

The goal is for buyers to feel comfortable in your home and to be able to envision themselves living there. That will result in a quick sale at the best price. The time and money you spend preparing your home will give you a great return on your investment.
 
Here is a roadmap to the basics that will get you started and keep you on track...

  • Start with the end in mind. Although it is the last step in presenting your home, online photography is the first impression for potential buyers. Look on real estate websites for homes comparable to yours and you will gain tremendous insight on how to (and how not to) present your home. 
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  • Shift your mindset. Hopefully, you have enjoyed your home and made it uniquely yours by surrounding yourself with all the things that matter most to you. Your new mission is to depersonalize your home so that it will appeal to the greatest number of potential buyers in your target market. Take down all personal photographs and religious and political memorabilia.
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  • Survey your home with buyers eyes. Starting with the exterior, take notes on everything that is in need of repair or improvement. Follow the room-by-room sequence that a buyer will take and note everything that does not lend itself to the appeal of your home.
    If patching, painting and repairs are too much work for you to do, then you know exactly how the buyer will feel.   
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  • Take before and after pictures. Whether you do the work yourself or enlist the help of professionals, visuals of the improvements Audemars Piguet Replica that have been made are so rewarding. Pictures will motivate you to tackle the next room because you will be able to foresee the dramatic changes that can be achieved.     
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  • Update not renovate. In most instances renovations are not cost effective. Instead aim to present a home that has been updated and  is in "Move-In" condition. Buyers want a home that they can move right into and make changes at their own pace. Newly painted rooms offer a fresh canvas for buyers to create their own look.  
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  • Create more space. Think of space as real estate. Edit furnishings and decor so that your rooms feel more spacious. Take the opportunity to sell or donate all the things that you will not be taking with you when you move. Rooms need just enough furniture to convey their purpose.
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  • Let the light in. Clean all of the windows and make sure there is plenty of good lighting in all of the rooms. Update your lamps if needed, or at the very least, www.popwatch.org replace yellowed shades and dull bulbs.  
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  • Come full circle. Clear beautiful on-line photographs make it or break it. At least 85% of buyers search online first. If the rooms aren't appealing and you don't have quality photographs, you will lose the buyers with the click of a mouse.    

   HomestagingTurley 

Now it's time to start visualizing yourself in your new  home. Remember, if you need help setting the stage, give me a call!



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